Publer Review: A Comprehensive Comparison with Hootsuite, Buffer, and SocialBee Authored

Is Publer the Ultimate Social Media Scheduling Tool?

Manually managing and scheduling content across various social media platforms can be an overwhelming task. That’s where a reliable social media scheduling tool comes into play. In this comprehensive review, we’ll explore Publer, a contender in the realm of social media scheduling tools. We’ll delve into its key features, usability, analytics, pricing plans, and customer support, helping you decide if Publer is the ideal solution for your social media scheduling needs.

Let’s dive in.

Sign up for Publer’s free plan

Editor’s Note: To maximize your understanding of this review, I strongly recommend signing up for Publer’s free plan. This will enable you to experience and evaluate the key features discussed in this review.

2. What is Publer? Publer is a robust social media scheduling tool designed to streamline the process of posting, scheduling, and analyzing content across major social channels. With Publer, users can seamlessly manage content on platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business. Notably, Publer’s free plan stands out, offering advanced features like Auto-Schedule, link shortening, and post preview.
3. How to Use Publer Getting started with Publer is a straightforward process. After logging into your Publer account, the initial step is to connect your social accounts. Navigate to “Accounts” and select “Add Account.” Connect Facebook, LinkedIn, Twitter, or Google My Business accounts, with options to connect pages, locations, groups, profiles, and more.

Once your social accounts are linked, the “Create” tab allows you to compose and schedule posts. The process includes selecting the account, composing the post, and choosing whether to draft, schedule, or post immediately.

4. Publer Review: Key Features a. Social Media Scheduling Options After creating a post, Publer offers various scheduling options: Manual, Auto-Schedule, Recycle, and Recurring. Manual scheduling involves selecting a date and time for the post to go live. Auto-Schedule allows users to configure posting schedules for specific accounts, ensuring optimal timing.

Recycle options let users repost content every week, month, or year, ideal for evergreen content. The Recurring option enables setting start and end dates, repeating posts until the specified end date.

b. Post Preview Publer’s post preview feature allows users to preview how a post will appear on the selected social account before publishing or scheduling. This includes desktop and mobile views, providing an opportunity to make adjustments for optimal presentation.

c. Hashtag Suggestion Generator Publer includes a Hashtag Suggestion Generator that recommends hashtags based on post content. Users can access this feature by clicking “#hashtags” while composing a post. Real-time insights into hashtag engagement rates accompany each suggestion.

d. Signatures and Watermarks Publer allows users to add signatures and watermarks to posts (excluding Twitter). In the “Accounts” tab, users can manage watermarks and signatures, enhancing brand identity and protecting content.

e. Publer AI Assist Leveraging GPT-4, Publer’s AI Assist is a powerful feature facilitating content creation, image generation, and comment responses. From recommending engaging content to tailoring posts for specific platforms, the AI Assist offers a range of functionalities.

5. Publer Review: Ease of Use Publer excels in user-friendliness. The platform’s simplicity, from setup to post scheduling and analytics, ensures a seamless experience. Users transitioning from tools like Buffer will find similarities in the UI, while those familiar with Hootsuite or SocialBee will appreciate Publer’s efficiency.

While Publer’s UI may lack perfection and resembles Buffer, it remains uncluttered, navigable, and effective in accomplishing tasks.

In summary, Publer combines Buffer’s simplicity with SocialBee’s finesse, providing a robust and user-friendly scheduling tool.

6. Publer Review: Analytics Beyond maintaining an active social media presence, Publer emphasizes performance measurement. Default analytics cover a summary of the past 7 days, displaying changes in followers, page likes, post reach, and engagement.

Users can customize views for the last week, month, or last month. The “Post Insights” section details individual post reach and engagement, with the option to reschedule posts directly from the analytics report.

7. Publer Review: Pricing Plans Publer offers three pricing plans: Free, Professional, and Business. The cost varies based on the number of accounts and team members chosen. The pricing structure is competitive, with Publer’s free plan offering more features and higher limits than counterparts like Buffer and Hootsuite.

8. Publer Review: Customer Support Publer’s customer support is responsive, available via chat, email, Facebook Messenger, and Twitter. The comprehensive help documentation covers various aspects of the tool, offering users detailed guidance.

Users can access the help center directly through the chat interface, ensuring a wealth of information is readily available. Publer’s customer support ensures prompt resolution of queries and challenges.

9. Publer Review: Publer vs Buffer vs Hootsuite vs SocialBee Comparing Publer with major competitors—Buffer, Hootsuite, and SocialBee—reveals unique functionalities in each tool. While all offer basic scheduling features, distinctions arise in specific features.

10. Publer Review: Final Verdict Publer emerges as an accessible and feature-rich social media scheduling tool. Its affordability, advanced features, and user-friendly interface make it a compelling choice for individuals and businesses seeking an efficient scheduling solution.

If you initiated the review with Publer’s free account, continue using it until you’re confident it meets your needs. Publer’s value proposition, even in the free plan, sets it apart in the competitive landscape of social media scheduling tools.

Sign up for Publer’s free plan